Steffen Vetterle approached us with the offer to create some shorts for the upcoming Art Directors Club Germany awards. The theme “Power of No” stood at the core of the shorts.

Saying no can be hard sometimes. You need to stand your ground when there are a lot of people who want something from you. The theme of this years ADC awards explores what it means to say no. But not in an agressive or destructive manner. More of a respective and reasonable kind.

My work tries to paint a picture on how it feels to be overwhelmed with requests. It’s not only about jobs or projects. Daily seemingly miniscule requests can often overwhem us in their sheer amount. You try to run from it but there is no escape. It’s a never ending cycle. It’s important to be able to break that cycle. Draw clear lines for what is too much and follow through with them.