In the 4. semester of my Media Design Bachelor we aquired the Artheater Köln as a client for out crossmedia project. I was tasked with the creation of the image film and the campaign language for new moving images.

The pitch was straight forward. Create a crossmedia campaign. Making print, web and video match seemed logic at first, but turned out to be a bit more tricky. First we developed a visual concept, accompanied by a message which summed up into one claim: Follow your artbeat.

Everything needed to be constantly moving, flowing and never ending. Just like a good evening at the Artheater. The core of the concept was the enjoyment of music and performance art. The dark and gritty look suited to the underground club in the heart of Ehrenfeld.